Lead, develop and execute content and technical SEO strategies
Conduct technical SEO and backlink audit, and draw insights for improvement
Develop and implement link building strategy
Execute, optimize, manage, and track SEM campaigns by setting relevant keywords and optimizing ads regularly to make an adjustment, improve quality score, improve CTR, and increase conversion rate
Assist in formulating and executing SEM to drive incremental traffic and conversions while managing to a defined budget
Assist in producing and optimising SEM ad texts, landing pages and banners
Develop, analyze and report on SEM campaigns top to bottom across multiple ad campaigns, product lines and regions using Google Adwords, Facebook, etc.
Develop tracking mechanism for measuring the effectiveness of SEM and another digital marketing campaign
Plan & execute online advertising and retargeting channels such as SEM, Display Channels, Social Media Channels, Programmatic Channels, GDN, Facebook etc.
2+ years’ experience working with SEO & SEM, keywords research & analysis
Experience in digital agency / medical industry is an advantage
Preferably with eCommerce experience
Strong knowledge in online marketing tools, including Google Adwords, Google Search Console, Google Analytics
Excellent in Chinese and English written skills